AnswerS stands for a proactive, client-oriented way of thinking. Intuition and experience from over 25 years of pharmaceutical market research constitute the basis for our creative solutions.
We focus our attention on understanding the motivation for the actions [of our participants and take into consideration the underlying implicit processes that may play a role. Our slogan “Emotions Matter” is particularly applicable to our qualitative research, where the design of our studies are aimed at understanding the motivations for decisions and actions that even the respondent herself may not be aware of. We try to understand the “autopilot-mode” under which so many of our decisions are made. To this end we like to make use of newest findings in neuroscientific research.
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